SCROBLE LAUNCHES THE WORLD’S FIRST FASHION RETAIL PLATFORM FOR SEAMLESS PHYGITAL USER EXPERIENCE

PRESS RELEASE

SCROBLE launches the world’s first fashion retail platform dedicated to meeting shoppers’ demands, brand marketing and sales strategies anywhere and at any time. SCROBLE launches the onboarding stage of the very first end-to-end platform for the phygital fashion retail journey. The revolutionary tool enables brands to access new, ultimate product performance analytics, create a seamless user experience, and deliver unique marketing, besides enhancing their sales and improving sustainability.

Presentation – SCROBLE 

As part of the retail ecosystem, SCROBLE connects fashion brands with users via its first data-driven shopping mobile application (SCROBLE user app), thereby blurring the current, impermeable boundaries between offline and online shopping with unique features for phygital user experience. It has been created to help brands build and strengthen their relationships with their community, develop brand loyalty, and bring back people to the store. Having first launched its features during the pilot stage in Luxembourg in 2020, SCROBLE’s breakthrough innovations have gained incredible feedback with a 93% of brand satisfaction and resulted in strategic partnerships with Microsoft, the Chamber of Commerce of Luxembourg and the Ernst & Young Innovation programs.

An end-to-end ecosystem—A direct connection between brands and users, creating a unique “consumer journey” and a real “life path.”

More than ever, brands will get to strengthen ties with their customers through a personalized and engaging loyalty program. The conversation about shoppers needs to be at the heart of marketing strategies; thus, the “no-channel” strategy has emerged as a prominent trend among fashion professionals: here, the client needs to be recognized whatever be the channel they use. Digital information must be available everywhere, at any time. The boundaries of what is possible were disrupted during the lockdown, so retail must step up and evolve.

  • 92% of consumers say they want brands to be engaged and have a strong purpose and a positive impact on society.*
  • 92% of consumers say they are ready to consume more local products.**

These are significant trends that need to be taken into account by the retail industry. *EY Study—“Future Consumer Index 2020” **Zeno Study—“The 2020 Strength of Purpose”

A unique offer for brands with multiple advantages of newly invented phygital retail technology.

The SCROBLE platform is designed to do the following:

  1. INCREASE SALES: SCROBLE offers fashion brands a new communication channel with clients to showcase and sell products by making them digitally accessible anywhere and bringing people back in-store, much needed after the global crisis. The unique “Scan” in-store feature allows the shopper to collect relevant information about the garment, save, like, share it and post about it on the SCROBLE app.
  2. IMPROVE MARKETING & DATA: SCROBLE helping fashion brands track shoppers’ needs, interact with the shoppers by posting branded content, inspirations, or offering limited discounts enabled by SCROBLE app. It will also lead to engaging discussion and dialogue between the brand and its community. Moreover, it improves brand awareness and makes the new in-store interaction data available to businesses. As SCROBLE has been designed to be a helpful and personalized communication and sales tool, social communities, customer experience, and loyalty-building will be at the heart of all marketing strategies.
  3. REDUCE OVERPRODUCTION & UNSOLD STOCK: Fashion brands can test their non-produced collections and future designs by digitizing them on the SCROBLE platform. They can collect feedback from SCROBLE’s community and reduce overproduction in the fashion industry by better determining fashion trends. SCROBLE helps also brands to reduce the unsold stock by connecting the product information to the distribution points and providing this information to users in the SCROBLE app.

ONBOARDING OF BRANDS

By joining the SCROBLE platform, brands can become pioneers in phygital user experience.Early adopters of SCROBLE will herald the adoption of a phygital user experience in fashion. SCROBLE’s app is thought and designed to become a key player in marketing and sales channels for brands. The first selected brands that onboard the platform will enjoy visibility and the advantages of becoming the early adopters that are slated to make the fashion retail sector more sustainable and be a game-changer in the industry.

“Retail needs… a big shake-up and that’s precisely what SCROBLE aims to do for fashion retail.”

“To survive, brands and retailers need to bring together convenience and shopper experience. We need to support our retail businesses and our high streets, not just for the shops, but to help bring our communities together.”

Anna Salewski – Founder and CEO of SCROBLE 

This Press Release was officially published also here.

SCROBLE rend le «phygishopping» à la mode. PAPERJAM

La CEO de Scroble, Anna Salewski, réunira dans son écosystème les deux univers du shopping, celui qui va d’une boutique à une autre, et celui qui va d’un site internet à un autre site internet. Avec les bénéfices de ce mélange inédit pour les amateurs de shopping et les marques qui leur courent derrière.

Anna Salewski a annoncé, ce jeudi, le lancement, en octobre, de Scroble, un écosystème composé d’une première plateforme et d’une app, qui rendent «phygitales» les expériences de shopping numérique et réel. Après le commerce et l’e-commerce, le «phygicommerce» ou «phygishopping».

Faire défiler les cintres. S’arrêter sur un vêtement. Hésiter. Poursuivre sa recherche de la pièce idéale, par sa coupe, sa couleur, sa taille ou son prix. Oublier le vêtement. Y repenser, peut-être, au moment des soldes. Le retrouver. Ou pas.

Tout ce parcours d’achat de vêtements a été revu par Scroble pour permettre au client de scanner une pièce via son smartphone et de le stocker pour plus tard en y ajoutant toutes les informations à un achat potentiel ultérieur.

Ou, inversement, au lieu des grands magasins virtuels bien connus, le client peut chercher le produit dans l’application et se laisser guider vers le magasin réel qui le vend, sans avoir à le commander sur internet. L’application permettra aussi de le combiner avec d’autres vêtements, pour composer une tenue complète ou l’accessoiriser.

L’aide est précieuse pour le consommateur, mais l’aventure de la première plateforme phygitale pour le secteur de l’habillement va plus loin, en permettant aux marques de proposer des produits et de les tester auprès de leurs communautés, parfois même avant de les produire. À quoi bon faire fabriquer des produits qui ne se vendront pas en boutique? Car, aujourd’hui, les marques sont aveugles sur une partie de l’accueil que réservent les clients à leurs produits.

«Ayant lancé ses fonctionnalités pour la première fois lors de la phase pilote au Luxembourg en 2020, les innovations de rupture de Scroble ont obtenu un retour incroyable, avec 93% de satisfaction de la marque, et ont abouti à des partenariats stratégiques avec Microsoft, la Chambre de commerce de Luxembourg et les programmes Ernst & Young Innovation», relève la CEO de la start-up, Anna Salewski, dans un communiqué qui annonce son lancement officiel pour la fin de l’année.

L’application pour les utilisateurs est en mode bêtatest jusqu’à son lancement en fin d’année, et les magasins et marques ont jusqu’au 31 juillet pour s’inscrire et profiter d’avantages, dit le communiqué de presse.

Read the complete article here: https://paperjam.lu/article/scroble-met-phygishopping-a-mo

Saving Retail And The New App Revolutionising In-Store Data To Do So. FORBES.

We are so thrilled and proud to be featured on Forbes with SCROBLE and our unprecedented piloting stage in Luxembourg! We want to Thank Victoria Collins for the opportunity to talk about our unique saas retail innovation, closing the gap between online & offline shopping in a new user-centric way and the overall high need for a breakthrough #innovation for #fashion!


Read the full article here: https://www.forbes.com/…/saving-retail-and-the-new…/…

FashionTech Startup SCROBLE Connects Online And Offline Shopping Experiences

SILICON LUXEMBOURG Read the original article here

Meet SCROBLE, a startup that has decided to digitize the bricks-and-mortar shopping experience. Anna Salewski, the founder and CEO of SCROBLE tells all in this quick interview.
by: Silicon Luxembourg photo: Anna Damini / SCROBLE featured: Anna Salewski
Tell us about your startup.

We are hoping to start a retail revolution that will reinvent the bricks-and-mortar store experience. The idea behind SCROBLE is the complete digitalization of today’s shopping experience. We are turning the store into a sweet spot of interaction between users and products – all with the help of smartphones.

How did you come up with the idea?

My initial plan was to create a tool that would eliminate obstacles between online and offline retail experiences.The concept of SCROBLE arrived at an incredibly busy time in my life; I had almost no time for shopping. I started looking at possibilities to speed up the process, while also making it more effective and enjoyable. After talking to friends, I began to realize that I was not the only one with high hopes. A new fashion-shopping concept seemed like the ideal solution for our needs. During that time, I was also writing my Master thesis on e-service and taxation.The need for smart offline shopping was a common one, if not a global one. I spent a great deal of time exploring solutions and technologies already out there. I discovered that retail and in particular the fashion industry are facing fundamental challenges globally, all related to the inability to connect seamlessly online and offline shopping environments.My network encouraged me to patent my very first invention and bring SCROBLE to the market. Meanwhile, SCROBLE applied for a patent in line with those of world’s technology giants, but with a higher level of functionality.
“Brands can connect all their retailers and sale points to our online database.”

What are your products/services?

We enable fashion brands to be part of an open system that creates an Omni channel experience for users. SCROBLE acts as an independent data synchronization tool and content creator between users and fashion brands. SCROBLE’s multimodal system enables users to interact with items digitally. They are encouraged to pair clothes and come up with looks within a virtual wardrobe and wish list. Our technology, also, creates unlimited points-of-sale for brands and delivers unique data to help the fashion industry better understand its consumers. Brands can use this data to improve marketing, avoid unsold stock and increase overall profitability and sustainability.

What is your business model?

SCROBLE’s business introduces a new way of converting data between users and fashion brands. Our data synchronization technology and new retail options are designed to help fashion brands: brands can connect all their retailers and sale points to our online database.“As part of the DeFine network, we are thankful to be guided by leading academics and innovation hubs.”

Who are your clients?

All online and offline retailers should be able to directly connect with shoppers and participate in the sales process. SCROBLE makes shopping a smarter experience by enabling shoppers to use the platform online and offline, all free of charge.

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